Anna works as a Lead UI Developer at Field Intelligence helping to bring healthcare the fastest emerging markets in the world. She is always trying to find ways to make people fall in love with coding and has a long history of organizing coding workshops for WebMuses and Rails Girls. In her spare time she is practicing Pilates, playing Hearthstone and traveling.

The secret web performance metric no one is talking about

After working for over a year on a project directed towards emerging markets (namely Nigeria and Kenya), Anna came to realise that the popular web performance metrics are all centred around a specific type of person: someone who is used to the fast and reliable connection. In this talk Anna will share her experience on how to look at the overall web performance with the new metric in mind - user's patience. She will share a set of tips and tricks on how to prepare for the scenario where the loading time is going to be an issue.

During this talk, she will give an insight on her work with the app that is dedicated towards the users who are working with it in not-so-ideal conditions with an unreliable connection and how to guide them through this experience. We will chat about the cases when web performance metrics as we know it will not be applicable and what can we do to ensure the user will be able to successfully navigate the app using the well designed information and some performance tricks. She will also share details about the background of users in Africa and how their perception might differ from the users we typically develop for—since these are the fastest growing markets, it is possible that the audience will stumble upon these issues sooner than later.