Martin Splitt is a Developer Relations Engineer at the Google Search Relations team in Zurich, Switzerland. He works with SEOs and developers to make sure websites are built in robust, successful ways. He makes computers do things and helps humans do that, too.

Help people find your awesome web app

You built this amazing new web app, it's a game changer! You launch it and......nothing happens. That's frustrating and it doesn't have to be that way.

Search Engines often bring 50% or more of the people visiting your websites to you, but only if search engines understand what you're doing and what's your website or web app about.

In this talk, we will explore why search engine optimization (SEO) is not a dark art, but (also) a technical aspect you should be aware of.